Marshall, Texas – January 15, 2026 – Visit Marshall is now accepting applications for the Hotel Occupancy Tax (HOT) Fund Grant Program for events taking place in 2026. Organizations and event planners hosting tourism-related events, festivals, and attractions in Marshall are encouraged to apply for funding to support marketing, promotion, and other eligible expenses that drive overnight hotel stays and boost the local economy.
All applications for 2026 programming must be submitted by 5 p.m. Friday, February 27, 2026.
Please note: The HOT Fund Grant is a reimbursement-based grant. Approved applicants will receive funds after eligible expenses have been incurred and proper documentation has been submitted. Applicants must be able to provide invoices, proof of payment, and detailed reporting on marketing efforts and outcomes related to tourism impact.
“This grant program is about partnership,” said Lacy Burson, Tourism & Main Street Administrator. “By supporting organizations that promote Marshall as a destination, we’re working together to grow tourism, enhance visitor experiences, and support local businesses.”
The HOT Fund is supported by revenue collected through the City’s Hotel Occupancy Tax and is intended to promote tourism and the convention/hotel industry in accordance with Texas Tax Code Chapter 351. Eligible applicants include non-profit organizations, event producers, tourism-related businesses, and civic organizations whose activities align with state-mandated uses for HOT funds.
Application Details:
- Application Period: Now open through February 27, 2026
- Eligibility: Events planned for 2026
- Use of Funds: Marketing, advertising, promotion, and tourism-related operational expenses
- Grant Type: Reimbursement-based (documentation of expenses required)
- Application Link: https://www.marshalltexas.net/DocumentCenter/View/3337/2026-HOT-GRANT-APPLICATION--Fillable-
Applicants are strongly encouraged to review the HOT Fund Grant Guidelines before submitting and to ensure proposed uses align with eligible funding categories. All applications will be reviewed by the Visit Marshall Advisory Board, with final approval by the Marshall City Council.
For more information, application materials, or assistance with the application process, contact Visit Marshall at 903-934-7901 or email burson.lacy@marshalltexas.net
ABOUT VISIT MARSHALL:
Visit Marshall is the official tourism department of the City of Marshall, Texas. Our mission is to promote Marshall as a destination for leisure, culture, history, and events, and to support economic growth through tourism development. From historic landmarks and annual festivals to one-of-a-kind shopping and dining, Visit Marshall is your gateway to all that East Texas has to offer.